Scoop — Marketing Strategy, Code & Design

Marketing strategy, code & design under one roof.

Market Research, Positioning and Marketing Strategy

scoop

Market Research, Positioning and Marketing Strategy

Know where your business stands and what to do next

Market research, competitor analysis and an online presence report show how customers find you today, what sets your business apart and which changes are worth making first.

Request an online presence report How it works
  • Competitor analysis
  • Online presence report
  • Marketing action plan

What’s in the online presence report?

See how your business shows up today, how you compare with competitors and what to do first. You can start with the report as a standalone project.

Current performance and competitor comparison

An executive summary of strengths, gaps and opportunities across search, maps, reviews, mobile usability and the path to enquiry.

Positioning recommendations and an action plan

Find out which services and messages to emphasise, what to fix now and what to plan for the next quarter. Set a measurable goal for each priority.

A page from a sample report

See how we turn a finding into a practical recommendation and define what to measure next.

Illustrative example · Fictional data

Local visibility and mobile enquiries

The business appears in local searches, but the main service page makes visitors scroll before they can get in touch.

Google reviews · example business
18
Google reviews · selected competitor
62

First priority · Make it easier to enquire

Place a contact button near the top of the mobile service page. Track taps and completed enquiries over four weeks to see whether more visitors take the next step.

Who it’s for

For businesses sharpening their positioning, launching a service or deciding what to improve before investing more in marketing.

From research to a marketing plan

Each stage gives you a decision you can act on.

  1. Online presence report

    Review demand, visibility and competitors to identify the first priorities.

    Clear priorities

  2. Digital assets

    Review your website, landing pages and profiles. Improve the path from click to enquiry and make it measurable.

    Ready to launch

  3. Positioning and differentiation

    Clarify why customers should choose you. Consider a distinctive service, a campaign idea or a digital product such as an app.

    A clear offer

  4. Campaigns for the right audience

    Use Google Search to reach active demand and Meta to build interest. Combine them when the goal and budget support it.

    Google Ads · Meta Ads

  5. Measurement and improvement

    Track qualified enquiries or sales, then adjust your message, landing pages and budget.

    Know what to scale

Use the results to update your priorities and decide what to test next.

Frequently asked questions

Can I start with the report on its own?

Yes. Use it to plan the work in-house, or work with us on SEO, campaigns or website improvements.

How does a full report differ from an initial review?

An initial review highlights the most visible findings. The full report compares competitors, examines the customer journey and gives you a prioritised action plan.

Find out what to improve first

Send your website, business category and the service you want to grow. For a local business, include your city or service area.

Request your report